Forget meat — now it’s sugar getting cancelled. Gen Z is ditching sweeteners in a public way, and brands are responding fast. Is it just health culture rebranded or are we seeing the rise of a new moral diet identity?
Category: Health & Beauty
Skincare Marketing Analysis: Navigating the Beauty Industry’s Digital Landscape
Your favourite cleanser just rebranded — again. Skincare marketing now sells feelings instead of functions. Let’s unpack how serums became self-worth, and how beauty brands thrive on insecurity dressed as empowerment.
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